A key to all this is measuring results. You're seeing how you're doing if you move as well. In order to accomplish this, it is advisable to advertise in places that deliver quantifiable data in regard to the results. Otherwise, the advertising will make sure that seen being an expense -- one which usually can be cut when times get tough.
You thought the January approach would deliver regarding responses (that's why you ran it first), though it brought in only a challenge. However, your ...Read Full Post »